G M
Contact Me
Graham Martin

Data driven marketing for tech companies

Graham Martin has over 15 years experience helping business build replicable lead and sales engines to reach aggressive growth goals

Browse Projects

Marketing driven growth is born from proven frameworks I have learnt over 15 years of experience

Graham Martin

Tech Industry Growth Executive

Having worked as Marketing Director and CRO across numerous tech companies, I have overseen the creation and execution of growth strategies that all have one thing in common - aggressive and predicable ARR growth. I systemise these growth strategies so they work while you sleep, can be measured, and continuously improved.  Using a data driven approach, every dollar works hard to generate positive ROI.

I now enjoy working with tech companies to help them grow as quickly as possible.

My Experience

Partnerships

I've been lucky to work with amazing tech companies to drive customer acquisition, develop customer retention and growth strategies, and build brand awareness. In addition, I've worked with many of these brands to help them prepare for investment or exit.

Client logo-5
Client logo-4
Client logo-3
Client logo-2
Client logo-1
Client logo
Replicable growth framework

How I Create Digital Inbound Growth Engines

Digital marketing strategy & execution

I have developed a proven data driven framework to create a scalable growth engine that drives ARR. Leveraging all inbound channels such as SEO, SEM, ABM, the goal is to create high impact, high ROI campaigns that generate leads that convert at all stages of the lifecycle.

Sales & marketing operations

Bake the growth engine into automated systems so it works while you sleep. Systemising operations allows campaigns to be measured and optimised. Marketing analytics & dashboard development, marketing and sales ops integration and automation, team development & management.

Content development & production

Good content is the ammunition that effective campaigns need. Relevant and targeted content is proven to improve funnel conversion at all stages. Content includes copywriting and messaging, editorials (blogs, ebooks, guides and resources), video, graphic design, and more.

My Work Areas

My Areas of Expertise

SEO

Optimise your website and content using sophisticated SEO to get closer to position #1

SEM & Retargeting

Leverage platforms like Google Ads to find your target buyer at the time they are ready to buy

Reputatioal

Leverage the power of social proof to generate leads that have shown signals of intent to buy

CRM

Automate your marketing and sales systems to deliver extreme efficiency and consistency

Data Analytics

Continually optimise marketing initiatives by seeing alarm bells and opportunities early

Branding

Get the competitive edge with a brand that your target buyer wants to engage with

Content

Leverage content to generate more leads and support conversion rates of sales opportunites

Social Media

Utilise the power of social media as a 'due diligence' tool that supports your brand

ABM

Account based marketing is the #1 biggest opportunity to win clients and get ahead of the competition.

Popular Work

Recent Case-Studies

670% ROI using Google Ads

Reputational sites outgun Google Ads in net MRR growth contribution

CRM: The re-engagement email that won over $350k ARR

Digital Marketing Strategic Plan To Expand Lead Generation

Browse Projects
FAQ Questions

General Questions

I hear the same questions in a weekly basis. Here is a quick answer to some of them. For all the rest, reach out and introduce yourself.

Contact Graham

gm.marketing.au@gmail.com

What is the first thing you would do to generate leads?

The channel which will give maximum impact at an effective cost per conversion. First cab off the rank is typically reputational PPC. That stands for pay per click, from directory websites that capture reviews of your product or service. Your target market visit these sites when they are ready to buy.

I use agencies or off-shore teams to manage my digital ads. What more can I do?

Use data to manage digital ad partners.

Digital ads can be an incredibly effective way of driving growth. However, managing those digital campaigns is challenging and often requires a third-party agency. Without strong client oversight, agencies will selectively present data that makes it look like your campaigns are always improving (when really they haven’t touched your account for weeks). That’s why it’s important to build your own dashboards that tie directly into Google Ads so that you can manage your agency partners to ensure your campaigns are always getting better.

Creating your own digital ad dashboards allows you to drive better ROI by:

  • Improving bidding strategy
  • Monitoring quality scores
  • Tracking Conversions
  • Optimising Campaigns
Outbound lead generation works. Why haven't you mentioned it?

Outbound has its place and yes, it works if you do it right. But you need bums on seats to scale it. The ROI diminishes as you try to scale.

I'm not generating leads on social media. What am I doing wrong?

Social media is not a platform to generate leads in the B2B space. Think of it as a diligence platform where prospective buyers can ‘suss you out’. Social media is a place to sell your brand and culture, not your product/service.

We don't have a marketing team - can I do it myself?

Creating an efficient, replicable and aggressive growth engine requires someone with significant experience and skill sets. You can’t just watch a youtube video and learn how.

Book a screen share

Reach out